Any baseball fan knows just how important data and analytics are. Likewise, most business owners have witnessed the impact of analytics on marketing first-hand. The latest development marks another tally in the analytics column.
As of now, Adobe wants to throw its hat in the analytics ring. The company sees an opportunity to help businesses in terms of conversion and content testing.
According to a recent Forbes article, the company is about to release a new SDK which will help developers with optimization and personalization:
“Adobe wants to be an important player in the emergent field of connected devices and is introducing a new software development kit (SDK) that is itself an extension of its existing mobile offering. The new SDK helps with measurement and analysis of connected devices and provides a hub whereby developers can build solutions to cover content testing, optimization and personalization.”
So why is this so important in the context of marketing? First, of all, Adobe is a major player. It sees a unique opportunity to enhance marketing efforts across multiple devices.
With all the news surrounding the Apple Watch recently, Adobe’s SDK couldn’t be any more relevant. How businesses incorporate new devices and platforms into their marketing strategies will determine their campaign’s future success.
Moreover, Adobe is ultimately interested in the data and analytics aspect. It wants to help companies design personalized advertisements based on the wants, preferences, and needs of their target audience. It’s a more advanced and sophisticated form of CRM.
It’s important to keep an eye on marketing trends like this. We already know that data and analytics are important, but it’s interesting to see each company’s take on them. Adobe’s bet is on customization and personalization — two qualities that businesses would love to have describe their marketing efforts.
To talk more about Adobe’s new marketing product, or anything else, please contact us. Thanks.