As Marketing Continues to Move to Digital, Where is Your Company?
As anyone in the marketing can tell you, each year more and more of a company’s marketing budget is going to the digital realm. Big or small, businesses are learning to harness the power of the...
View ArticleEmotional marketing is the future — and the present as well
When contemplating the idea that emotional marketing is the future, it could be suggested that this style of selling has always been with us. A social media blog called Buffer cites a study that...
View ArticleFour Tips on How to Benefit From Social Media Marketing
We have kept an eye on social media marketing and we thought we’d let you know a few of the things we’ve learned. Here are four of the main things we’ve discovered. Direct your focus on middle aged...
View ArticleAdvertising to Teens on Facebook Continues to be a Smart Marketing Move
For several years, businesses have been reluctant to devote advertising dollars to Facebook when trying to target teenage audiences. Rumors circulated that teens were leaving Facebook in droves,...
View ArticleReach the Success You Desire by Focusing on Graphic Design
Graphic design is everywhere you go, on the exterior of buildings, billboards, magazines, and websites. Achieving success with your business requires more than just a few steps or getting lucky, you...
View ArticleImprove Your Online Branding with These Simple Tips
Without proper branding, your online website or business may disappear into the midst of millions of websites. It is critical to prevent this from happening, and learning about online branding is a...
View ArticleEffective Advertising is Nothing More than Good Writing
For those who have taken courses in creative writing, you may be surprised as to how relevant those skills are for advertising. In today’s digital age, the most important characteristic of effective...
View ArticleMarketers Are Spending More on Digital Advertising
How much of your marketing budget should you spend on digital advertising? The answer to this question varies from business to business. It completely depends on your company, your industry, and your...
View ArticleAdobe Enters the Marketing Analytics Ring
Any baseball fan knows just how important data and analytics are. Likewise, most business owners have witnessed the impact of analytics on marketing first-hand. The latest development marks another...
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