For several years, businesses have been reluctant to devote advertising dollars to Facebook when trying to target teenage audiences. Rumors circulated that teens were leaving Facebook in droves, leaving the less desirable audience of their parents and grandparents behind. Marketers worried that spending ad money on the social media platform was a waste if their target demographic was under 18 years old, and many started looking for ways to advertise on hot, new social media platforms like Snapchat and Tumblr. However, turns out what many believed was just an urban myth of the marketing world, because teens are using Facebook just as much as ever.
Forrester Research released a report last week stating that in a survey of more than 4,500 teens aged between 12 and 17 years, Facebook ranked as the most popular social media platform. In fact, an incredible 80% of teenagers online use Facebook (Instagram place a distant second with over 50% of teens using the picture-based social media platform). Snapchat, Tumblr, Vine, and other websites and apps didn’t even come close to getting the kind of audience that Facebook has. In fact, 28% of respondents said they use Facebook “all the time.” If you are trying to market to teens and tweens, that should have you running to refill your Facebook ad credits.
Ready to launch your next advertising campaign to teens? While Facebook advertising should be a facet of your marketing plan, it shouldn’t be the entire campaign. To really capture the attention of the teen market, you’ll need to create a robust campaign that targets teens through banner ads, social media posts, and more. Contact us and we’ll help you develop a marketing plan that targets teens on the most popular social networks, engages them, and gets them talking about your products. We know how to make visually engaging campaigns that appeal to your teenage audience, and we’ve been doing it for over 20 years. Put our experience to work for your business today!